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The Inner Circle
The Inner Circle is our way of welcoming you closer - into a world shaped by heritage, refined through craftsmanship, and elevated by Privilege.
The Inner Circle Loyalty Programs
Earn Points Through Purchases
You may earn and accumulate points from each purchase based on your status level.
Use Your Points to Make Purchases
You may use your accumulated points to use them in your future purchases.
Enjoy the Privilages
You may enjoy the privileges through our partnerships across different platforms.
ClassicSelectSignatureEliteRoyal
2026 Limits
20.000 - 300.000 Rub
300.000 - 600.000 Rub
600.000 - 1.000.000 Rub
1.000.000 - 1.500.000 Rub
1.500.000+ Rub
Points Earned
5%
7%
10%
15%
20%
Points Spending
1 Point = 1 Rub
1 Point = 1 Rub
1 Point = 1 Rub
1 Point = 1 Rub
1 Point = 1 Rub
Birthday Gifts Points
4000 Points
5000 Points
7500 Points
10.000 Points
15.000 Points
Valuable Point Days
Free Delivery
In Home Shopping
Wardrobe Service
Special Birthday Gifts
Invitation to Events
Special Privileges